Global identity verification provider Shufti Pro and .MUSIC a top-level domain name and verified MusicID for the global music community and industry, are teaming up to authenticate music identities and protect the global music community against artificial intelligence (AI) impersonation. The partners are creating a trusted ecosystem of verified artists, creators, industry professionals, organizations, businesses, and brands under the .MUSIC top-level domain.
ShuftiPro offers an identity verification platform that globally validates people and organizations using a combination of government IDs and biometrics. Shufti Pro CEO Patrick Cox explains, “Our partnership with .MUSIC marks a pivotal moment for global identity verification in the music industry. We are excited to set a new industry standard for identity authentication for artists, bands, industry professionals, organizations and other members of the global music community.”
Constantine Roussos, .MUSIC Founder and CEO, said, “This collaboration is a critical development for safeguarding the music community’s digital identity and creating a trusted, secure, and authentic music-centric Internet for the global music community and industry to safely connect, engage and transact. Having a verified global music identity is the only way to streamline royalty collection and the licensing process of obtaining NILV permission directly from the authorized source to enable proper provenance, attribution and compensation.”
For deeper details about global identity verification, visit the Shufti Pro website. And for even greater illumination, visit the .MUSIC and id.MUSIC websites.
