Top level domain company ​​.MUSIC and global identity verification provider Shufti Pro have partnered to offer a new identity verification service for music creators, professionals and businesses. It aims to counter threats posed by AI-powered musical impersonation, deepfakes and bots. "Our partnership with .MUSIC marks a pivotal moment for global identity verification in the music industry”, says Shufti Pro CEO Patrick Cox. "We are excited to set a new industry standard for identity authentication for artists, bands, industry professionals, organisations and other members of the global music community”.