Music industry giants like Taylor Swift and Spotify have pre-registered for free .MUSIC domains ahead of the May 24th deadline. Shufti Pro has partnered with .MUSIC to authenticate the digital identity of the global music community through identity verification.
Music industry giants such as Taylor Swift, Lady Gaga, and Spotify have pre-registered for free .MUSIC domains ahead of the May 24th deadline. Up to one million domains are available, with a global launch set for June 25, 2024, at retail prices.
With only one week left until the deadline, other major players like Universal Music Group (UMG), Soundcloud, Ticketmaster, and Live Nation have also secured their .MUSIC domains. The pre-registration process involves a one-time identity verification fee of $1.99 USD per domain name, which is refundable if the desired domain is not available and the user does not want an alternative.
The .MUSIC domain will launch globally on June 25, 2024, at retail prices determined by ICANN-accredited domain registrars and resellers. Hypebot, a trusted partner for registration, offers this service free to its community, ensuring that artists and music companies can still pre-register before the deadline.
In a separate development, Shufti Pro, a global identity verification provider, has partnered with .MUSIC to authenticate the digital identity of the entire global music community. This partnership aims to create a trusted ecosystem of verified artists, creators, industry professionals, organizations, businesses, and brands under the .MUSIC top-level domain.
Shufti Pro's identity verification solution uses a combination of government IDs and biometrics to validate people and organizations globally, with support in over 200 countries. This solution is already used in highly regulated industries like banking, fintech, and healthcare.
In the age of AI-powered musical impersonation, deepfakes, and bots, an artist's greatest asset is their Name, Image, Likeness, and Voice (NILV). Identity verification is essential to ensure trust, integrity, and authenticity in the digital world. Shufti Pro CEO Patrick Cox stated, "Our partnership with .MUSIC marks a pivotal moment for global identity verification in the music industry. We are excited to set a new industry standard for identity authentication for artists, bands, industry professionals, organizations and other members of the global music community."
The partnership with Shufti Pro provides far-reaching protection against deepfakes and stolen IP. All companies and individual members who register a .MUSIC domain will be vetted and their identities verified, ensuring that every .MUSIC domain is owned by the creator or brand who claims it.
As the deadline approaches, the music industry is encouraged to act quickly to secure their .MUSIC domains. The global launch on June 25, 2024, will open up new opportunities for verified artists and music companies to establish their digital identity and presence in the industry.
Key Takeaways
Taylor Swift, Lady Gaga, and Spotify pre-register for free .MUSIC domains.
1 million .MUSIC domains available, launching June 25, 2024, at retail prices.
$1.99 identity verification fee for pre-registration, refundable if domain not available.
Shufti Pro partners with .MUSIC to authenticate digital identities of music community.
Verified .MUSIC domains protect against deepfakes and stolen IP, ensuring authenticity.